Module 5: Practice Labs & Final Challenge

The only way to get good at prompt engineering is to practice. This module gives you two structured lab exercises and a final challenge that tests everything you have learned in the course.

Lesson 5.1 — Practice Lab: The Marketing Campaign

In this lab, you will use prompt engineering to build a complete mini marketing campaign from scratch — using only AI tools and the techniques from this course.

The Scenario

You work for a small Barbados-based catering company called “Island Bites”. The company wants to promote a new corporate lunch delivery service targeting offices in Bridgetown. Your budget is limited, so you are relying on social media and email marketing.

Lab Tasks

1. Audience brief: Write a prompt to generate a 1-paragraph target audience description for Island Bites’ corporate lunch service.
2. Email campaign: Using the email template from Module 4, write a prompt to generate a launch announcement email to corporate clients. Include a limited-time offer.
3. Social media posts: Write a few-shot prompt to generate 3 Instagram captions for the campaign — one for each of: a food photo, a testimonial, and a promotional offer.
4. Subject line testing: Write a prompt asking the AI to generate 5 alternative subject lines for your launch email, ranked from most to least likely to be opened.

Reflection Questions

• Which prompt produced the most useful output on the first try? Why?
• Which prompt required the most iteration? What did you change?
• How much time did this exercise take compared to writing everything manually?

Lesson 5.2 — Final Challenge

This is your capstone exercise. It tests your ability to apply all five modules in a single, realistic workplace scenario.

The Scenario

You are a compliance officer at a regional bank. Your manager has asked you to prepare a briefing package for the board on the bank’s Q3 AML (Anti-Money Laundering) compliance performance. You have the following raw materials:

• A spreadsheet of 847 transaction alerts (with inconsistent formatting)
• A 12-page internal audit report (dense and technical)
• A list of 23 customer complaints related to account freezes

Your Challenge

Using only prompt engineering techniques from this course, create prompts that will:

1. Clean and standardise the transaction alert data (Module 4 — data cleaning)
2. Summarise the audit report into a 5-bullet executive briefing (Module 2 — 4 Pillars)
3. Classify the 23 customer complaints by type (Module 3 — few-shot prompting)
4. Draft a board-ready cover memo for the briefing package (Module 4 — email/communication)
5. Generate 3 recommended actions for the board to consider (Module 3 — chain-of-thought)

Submission

Write out all 5 prompts. Run them in your preferred AI tool. Review the outputs and note any refinements you made. Share your experience in the Community Hub — what worked, what surprised you, and what you would do differently.

Congratulations

If you have completed all five modules and the final challenge, you have earned your Prompt Engineering Foundations badge. This badge will appear on your learning profile and can be shared on LinkedIn.

You are now equipped with one of the most valuable skills in the modern workplace. The professionals who master prompt engineering in the next 12 months will have a significant competitive advantage over those who do not.

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